This study examines the evolution of ecotourism and the emergent 'cultural turn' in the ecotourism discourse. Key ecotourism tenets are identified through content analysis of ecotourism definitions. Their salience beyond the 'Western' context (where they were developed) is identified as a significant concern in the literature and amongst professionals in the ecotourism field. Therefore, the Delphi technique is applied to capture and interpret international expertise related to cultural sensitivity and its relevancy for ecotourism goal achievement. In doing so, this research offers several contributions towards 'breaking the barriers'. First, a definition for culturally sensitive ecotourism is established on the basis of the Delphi consultations. Second, a framework for contemporary ecotourism, one that is sensitive to the now global ecotourism landscape, is introduced. Third, barriers and opportunities for establishing and implementing cultural sensitivity are identified. Fourth, the utility of these outcomes for assisting the ecotourism community to 'break the barriers' and operate with understanding and integrity, to be sensitive to local and Indigenous communities, to protect cultural heritage and living cultures, and by extension, operationalize sustainable development, is explored. This research contributes 10 an evolving understanding of the contemporary ecotourism paradigm and its emergent cultural sensitivity imperative in the cultural mosaic of our global community.
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