Communication Breakdown - OVERCOMING CULTURAL AND LANGUAGE BARRIERS IN THE GLOBAL GEAR MARKET

摘要

If you've read any business publications lately, chances are you've seen an article or two covering language and cultural barriers in the global marketplace. Buzzwords like "globalization" and "global supply chain" frequently come up in discussions on training, networking and economic growth. At least once a week, a headline triumphantly declares a company "lost in translation" due to language or cultural missteps. According to www.vistaworld.com, the English language remains the most popular when conducting business abroad. It's the most widely published language, it has the most words and it's spoken by the most non-native speakers.