FASHION MERCHANDISING CURRICULUM DEVELOPMENT FOR A DEPARTMENT OF CLOTHING AND TEXTILES IN KOREA.

摘要

The Korean apparel industry has been one of the most important industrial segments for economic growth of the Korean society. However, with growing competition in the markets, developing a fashion merchandising curriculum to educate personnel competent in fashion merchandising has become necessary. The major purposes of this study were to identify business and consequent academic needs of the Korean apparel merchandising industry and students, and to develop a proposal for an undergraduate curriculum in fashion merchandising for a department of clothing and textiles in a Korean university.;For consistency with present Korean university patterns, the proposed program was structured as requirements and electives in clothing and textiles rather than a separate option in clothing and textiles. The new program emphasized understanding of principles and procedures of apparel merchandising with a broad overview of socio-economic factors and student field experiences in the apparel industry. The proposed principal courses include: Clothing and Textiles Economics as a requirement; and Fashion Merchandising, Merchandising Planning and Control, Visual Merchandising, Selected Non-Apparel Textiles Merchandise, and Field Work as electives in clothing and textiles, plus supporting courses: International Trade, Marketing, Accounting, and Retailing as electives.;This study used primarily the methodology of content analysis to examine resources including the development and personnel needs of the Korean apparel merchandising industry, the education systems in Korea, Korean and American clothing and textiles curricula, and a review of curriculum development theories. As the result of examinations of these resources, Bishop's model of curriculum development was chosen to build the most appropriate fashion merchandising program in a Korean university. Fashion merchandising programs at selected American universities were used as base line data and were compared with Korean clothing and textiles curricula. Through the comparative study, a proposed program was developed by refining and reflecting existing Korean clothing and textiles curricula, and current Korean university requirements and operating systems.