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Revenue management: Competition, monopoly, and optimization.

机译:收益管理:竞争,垄断和优化。

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摘要

Almost all published work on revenue management deals with forecasting and optimization methodologies in the absence of competition. For a taxonomy of revenue management problems, see Weatherford and Bodily [120]. Kimes [561 and recently, McGill and van Ryzin [72] give an overview and survey on revenue management.; Research on competitive aspects in revenue management is sparse. Netessine and Shumsky [77] pose a revenue management game with two players and two costumer classes in the airline context. In the economics literature, Borenstein and Rose [19] and Dana [31] study price dispersion and advance-purchase discounts in the U.S. airline market.; The first part of this thesis addresses competition. We present and critique a simplified version of the traditional hotel revenue management problem. We extend this model to include demand substitution and market competition. We show that there exists an equilibrium which can be attained via an auction mechanism. Furthermore, the perfect competition rate structure is bounded by the optimal monopolist rate structure. Results are obtained by exploiting linear and integer programming theory, duality theory, dynamic programming theory, and by use of numerical experiments.; Competitors to hotels need not own any hotel rooms. Even if a company is practicing revenue management, we demonstrate conditions under which third parties, such as tour agents, can profitably buy room reservations from the hotel and sell them to travellers. When a hotel can detect the middle agent, there are times when the hotel should let the agent participate and conditions when it is advantageous for the hotel not to let the agent participate. Here, we follow a Stackelberg game theoretical approach (Binmore [12]) when formulating the optimization models and again use numerical experiments.; The second part of this thesis addresses revenue optimization in the absence of competition for situations not covered in the literature. We prove the integrality property of the linear programming formulation when demand is known and the problem is to find optimal room allocations that maximize revenue. We propose a fast and efficient network flow algorithm as a solution technique. Standard results from integer programming and network flow theory are used to achieve these results.; We then turn to include no-show behavior when dealing with overbooking issues in a multiple-night-stay environment. We show that in certain scenarios, extending the common bid-price approach to consider multiple night stays and available capacity leads to small increases in expected revenue over that achieved by constant overbooking limit heuristics. We use simulations and, for one of the proposed bid-price approaches, a simulated annealing approach to find optimized parameters.
机译:在没有竞争的情况下,几乎所有已发布的有关收益管理的工作都涉及预测和优化方法。有关收入管理问题的分类法,请参见Weatherford和Bodily [120]。 Kimes [561,最近,McGill和van Ryzin [72]对收入管理进行了概述和调查。收入管理中有关竞争方面的研究很少。 Netessine和Shumsky [77]提出了一个收益管理游戏,在航空公司环境中有两个参与者和两个客户阶级。在经济学文献中,Borenstein和Rose [19]和Dana [31]研究了美国航空市场中的价格差异和预购折扣。本文的第一部分讨论竞争。我们提出并批评传统酒店收入管理问题的简化版本。我们将此模型扩展到包括需求替代和市场竞争。我们表明存在一个可以通过拍卖机制达到的平衡。此外,理想的竞争率结构以最优的垄断率结构为边界。通过利用线性和整数规划理论,对偶理论,动态规划理论并通过数值实验获得结果。旅馆的竞争对手不需要拥有任何旅馆房间。即使公司正在实行收入管理,我们也会证明第三方(例如旅行社)可以从酒店以有利可图的价格购买客房预订并将其出售给旅行者的条件。当旅馆可以检测到中间代理人时,有时旅馆应让中介人参与,并规定了不让中介人参与对酒店有利的条件。在这里,我们在制定优化模型时遵循Stackelberg博弈理论方法(Binmore [12]),并再次使用数值实验。本文的第二部分讨论了在没有文献所未涵盖的竞争的情况下,收入的优化。当需求已知且问题在于找到使收益最大化的最佳房间分配时,我们证明了线性规划公式的完整性。我们提出了一种快速有效的网络流算法作为解决方案。整数编程和网络流量理论的标准结果用于获得这些结果。然后,在处理多晚住宿的环境中的超量预订问题时,我们转向不出现行为。我们显示出,在某些情况下,扩展通用出价价格方法来考虑多次住宿和可用容量会导致预期收入的增长幅度比恒定超额预订启发式方法要小。我们使用模拟,对于建议的投标价格方法之一,使用模拟退火方法来找到优化参数。

著录项

  • 作者

    Chen, Dietrich.;

  • 作者单位

    Cornell University.;

  • 授予单位 Cornell University.;
  • 学科 Operations Research.
  • 学位 Ph.D.
  • 年度 2000
  • 页码 142 p.
  • 总页数 142
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类 运筹学;
  • 关键词

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