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Writing and computer apprehension among mass communications majors.

机译:大众传播专业的写作和计算机理解。

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摘要

Mass communications majors have chosen academic careers and professional fields, such as advertising, journalism, and public relations, which require students to produce numerous written products. Besides effective writing skills, mass communications students must learn specific computer skills to assist them in relaying messages to their intended audiences.; The purpose of this study was to determine whether writing and computer apprehension exist among mass communications writing students majoring in advertising, journalism, and public relations, and whether taking certain mass communications writing courses affected students' apprehension levels.; The subjects in this study included a convenience sample of advertising, journalism, and public relations students enrolled in the first- and second-year mass communications writing courses in the School of Mass Communications at Texas Tech University during the fall 2002 semester. A pre- and posttest questionnaire were used to collect data regarding students' levels of writing and computer apprehension.; The data suggested the following: (1) first-year students' overall writing anxiety statistically significantly decreased from the beginning of the semester to the end of the semester, (2) second-year students' overall writing anxiety statistically significantly decreased from the beginning of the semester to the end of the semester, (3) first-year students' computer anxiety slightly increased from the beginning of the semester to the end of the semester, (4) second-year students' computer anxiety slightly decreased from the beginning of the semester to the end of the semester, (5) first- and second-year students experienced basically the same levels of writing and computer apprehension during the semester, (6) a significant difference existed between first-year journalism and public relations students' pretest writing apprehension levels, (7) first-year advertising, journalism, and public relations students experienced basically the same levels of posttest writing and pre- and posttest computer apprehension levels during the semester, (8) second-year advertising, journalism, and public relations students experienced basically the same levels of writing and computer apprehension during the semester, (9) first-year male and female students experienced basically the same levels of writing and computer apprehension during the semester, and (10) second-year male and female students experienced basically the same levels of writing and computer apprehension during the semester.
机译:大众传播专业选择了学术职业和专业领域,例如广告,新闻和公共关系,这要求学生制作大量书面产品。除有效的写作技巧外,大众传播专业的学生还必须学习特定的计算机技能,以帮助他们将信息传递给目标受众。本研究的目的是确定在广告,新闻和公共关系专业的大众传播写作专业学生中是否存在写作和计算机理解能力,以及是否参加某些大众传播写作课程会影响学生的理解水平。本研究的主题包括2002年秋季学期在德州理工大学大众传播学院就读第一年和第二年大众传播写作课程的广告,新闻和公共关系专业学生的便利样本。测验前和测验后的问卷被用来收集有关学生的写作水平和计算机理解程度的数据。数据表明以下几点:(1)从学期开始到学期末,一年级学生的总体写作焦虑在统计学上显着降低;(2)从一年级开始,二年级学生的总体写作焦虑在统计学上显着降低从学期到学期末,(3)从学期开始到学期末第一年级学生的计算机焦虑略有增加,(4)从开始学年开始,二年级学生的计算机焦虑略有减少从学期到学期末,(5)第一和第二年级学生在学期期间的写作和计算机理解水平基本相同,(6)第一年新闻专业和公共关系学生之间存在显着差异测试前写作的理解水平,(7)一年级广告,新闻和公共关系专业的学生在测试后写作,测试前和测试后的水平基本相同本学期的计算机焦虑水平,(8)本学期的二年级广告,新闻和公共关系专业学生的写作和计算机理解水平基本相同,(9)一年级的男女学生基本相同的水平学期的写作和计算机理解水平;(10)二年级的男女学生在学期中的写作和计算机理解水平基本相同。

著录项

  • 作者

    Todd, Vicki.;

  • 作者单位

    Texas Tech University.;

  • 授予单位 Texas Tech University.;
  • 学科 Mass Communications.; Education Technology.; Education Educational Psychology.
  • 学位 Ed.D.
  • 年度 2003
  • 页码 183 p.
  • 总页数 183
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类 传播理论;教育心理学;
  • 关键词

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