Canadian Pride During the Vancouver 2010 Olympics.

摘要

Examines the planned and spontaneous factors that contributed to an increase in Canadian pride during the 2010 Vancouver Winter Olympics. Finds that the most effective factors for increasing pride included a vision to make the Olympics "Canada's Games", strong leadership, the cross-country torch relay, the red mittens campaign, a cultural program of events in Vancouver, the Own the Podium athlete and sport funding program with targeted medal counts, a strategic communications approach that encouraged public engagement, and a supportive relationship with national media. Conclusions made following a review of academic literature and public information, interviews, a media scan and public opinion research analysis.