中国企业“走出去”战略中的员工跨文化交际能力探究与培训

摘要

近年来，中国企业正积极地在国际市场上寻找商业机会。在这个过程中，许多中国企业已经或者正在面临着跨文化交流的挑战。因而，寻找提高员工跨文化交际能力的途径就显得十分必要。
　　 本文基于从调查问卷、访谈和跨文化交际能力测试中所获得的数据，进行了定性和定量分析，致力于寻找影响员工跨文化交际能力的主要因素以及进行跨文化交际能力系统培训的基本途径。
　　 研究结果显示，实现有效沟通的主要障碍有语言能力和文化知识的差距、思维方式的不同以及对其他文化价值的不熟悉。通过访谈，本文对跨文化交际能力的内涵及中西方在文化价值和团队意识方面的差异进行了分析。
　　 本研究讨论了影响员工跨文化能力的四个主要要素，分别是:第一，知识和技能;第二，关系能力;第三，情感能力;第四，沟通策略。最后，本文讨论了建立完整的跨文化交际能力培训体系四个步骤，包括预分析、课程设计、课程培训、效果评价。本文期望能对相关领域的教育工作者提供有用建议，并对实施“走出去”战略的中国企业提高员工跨文化交际能力有所帮助。

目录

声明

ACKNOWLEDGEMENTS

摘要

ABSTRACT

CONTENTS

Chapter One INTRODUCTION

1．1 Need for the Study

1．2 Structure of the Thesis

Chapter Two LITERATU RE REVIEW

2．1 Basic Concepts and Theories

2．1．1 Intercultural Communication Competence

2．1．2 Communication Accommodation Theory

2．1．3 Intercultural Adaption Theory

2．1．4 Stranger Theory

2．1．5 Uncertainty Management Theories

2．2 Studies on Intercultural Communication Competence

2．3 Studies on the ICC Training

2．4 Measurement Scales of ICC

Chapter Three THEORETICAL FRAMEWORK ＆ METHODOLOGIES

3．1 Research Questions

3．2 Research Methods

3．2．1 Measurement Scale

3．2．2 QuestionnaireThe participants of the

3．2．3 Interviews

3．2．4 Research Proeedure

3．3 Research Framework

Chapter Four Results RESULTS AND DISCUSSIONS

4．1 The Components of Intercultural Communication Competence

4．1．1 Knowledge and Skills

4．1．2 Relationship

4．1．3 Affeetive Competence

4．1．4 Communication Strategy

4．2 Communication Barriers in Multicultural Business Environment

4．2．1 Basic Situation in Multicultural Business Communication

4．2．2 Frequency of Misunderstandings in Intercultural Business Communication

4．2．3 Questionnaire Findings of Communication Barriers

4．2．4 Reasons for Communication Barriers

4．3 Differences in ICC Level between Two Types of Employees

4．4 Training of Intercultural Communication Competence

4．4．1 Importance of lCC Training

4．4．2 Form of ICC Training

4．4．3 Development of lCC Training Program

Chapter Five CONCLUSIONS AND SUGGESTIONS

5．1 Major Findings and Conclusions

5．2 Implications for Chinese Companies

5．2．1 Language Training and Cultural Education is Necessary

5．2．2 Integration is Required

5．2．3 Respect to Cultural Differences is Essential

5．3 Limitations of the Present Research

5．4 Suggestions for Further Research

REFERENCES

AppendixⅠ Intercultural Competence Scales

AppendixⅡ Questionnaire for International Communication Competence

AppendixⅢ Interview Outline

个人简历在读期间发表的学术论文与研究成果