封面
声明
致谢
中文摘要
英文摘要
目录
Chapter One INTRODUCTION
1.1Need for the Study
1.2 Structure of Thesis
1.3 Significance of the Study
Chapter Two LITERATURE REVIEW
2.1 Basic Concepts and Theories
2.2 Literature Review
Chapter Three RESEARCH METHODOLOGY
3.1 Research Questions
3.2Research Design
Chapter Four RESULTS AND DISCUSSION
4.1Research Findings
4.2Discussionsof the Research Findings
4.3Media NewsReportsand Media Corporate Image
Chapter Five CONCLUSIONS
5.1Summary of This Study
5.2Suggestions for Other Chinese Companies
5.3Limitations of the Study
参考文献
APPENDIXⅠ QUESTIONNAIRE
个人简历: