首页> 中文学位 >Convergence Impact on Strategic Management in Innovation Economy-Case Study of PTCL Broadband Strategy
【6h】

Convergence Impact on Strategic Management in Innovation Economy-Case Study of PTCL Broadband Strategy

代理获取

摘要

The motivation behind this research is to understand the transformation of economy from Industrial to Innovation.In the new global-networked and Innovation Economy; technological innovations, new competitive landscape of firms and the new converged telecom landscape have a significant impact in changing the traditional strategic mindset of the firms and institutions.However, exploring new strategic mindset in Innovation Economy by identifying the opportunities and threats to the current strategic management in general and analyzing the impact of convergence; convergence of networks, convergence of information and convergence of media, for defining the new converged telecom landscape in specific, are the focuses of this dissertation.
   An area of this research; transformation of economies and the identification of new strategicmindset have been selected because in the recent time, leapfrogging instead of improving the direct competitive strategies for sustainable growth has become the popular trend among most of the companies, particularly in the Information and Communication businesses.For a sustainable competitive advantage, a firm needs to be innovative and innovation is not simply the development of new products and services but in many cases innovation of ideas, business models, processes and even the strategic mindset, all can change the business rules&games and can help the firms to improve its competitiveness.The Innovative strategies alone, without changes to either the underlying technologies or the products and services sold to customers, drive the success of many companies.
   This research reviews the relevant literature about Innovation Economy, InnovationEconomics Doctrine, its relationship with Neoclassical and Neo-Keynesian Economics Doctrines,key factors of transformation from Industrial to Value-based Innovation Ewnomy, evolution ofBusiness Models and evolution of Strategic Management.The secondary literature aboutStrategic Innovation, new game strategies for sustainable competitive advantage and the strategicanalysis framework required in the new and rapidly changing competitive landscape of firmshave also been explored.After this theoretical research, a comparative analysis of the impact ofConvergence; convergence of networks (All-IP), convergence of information闪1-IT) andconvergence of media (All-wireless) on the strategic management has been identified.AsConvergence has blurred the industry and firm boundaries along with the revolution in BusinessModels, Strategic Mindset and the Value Chains of the businesses, therefore in this researchConvergence has been analyzed from all the different possible perspectives.PTCL Broadbandstrategic analysis through a newly defined AVAV Framework has been selected as a short casestudy to augment this veracity that convergence demands a new strategic mindset and strategicanalysis framework.This research

著录项

相似文献

  • 中文文献
  • 外文文献
  • 专利
代理获取

客服邮箱:kefu@zhangqiaokeyan.com

京公网安备:11010802029741号 ICP备案号:京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有
  • 客服微信

  • 服务号