声明
DEDICATION
致谢
CHAPTER 1 INTRODUCTION
1.1 Background
1.2 Statement of the Problem
1.3 Significance of the study
1.4 Objectives of the Study
1.4.2 Specific objectives
1.5 Research Hypothesis
1.5.1 Null Hypothesis
1.5.2 Alternative Hypothesis
1.6 Outline of the study
CHAPTER 2 LITERATURE REVIEW
2.0 Introduction
2.1 Concept of marketing
2.2 Marketing channels
2.2.1 Intermediaries or middlemen in marketing channels
2.3 Meat marketing
2.4 Marketing efficiency
2.5 Overview of beef production and marketing around the world
2.6 Overview of beef industry in Zambia
2.6.1 Animal husbandry practices
2.6.2 Importance of cattle
2.6.3 Agricultural product marketing
2.7 Theoretical and conceptual framework
2.7.2 Transaction cost theory (TC)
2.7.3 Marketing margins
CHAPTER 3 MATERIALS AND METHODS
3.0 Introduction
3.1 Description of Research Area
3.1.1 Climate
3.1.2 Agro-ecological Regions
3.2 Data and sampling procedure
3.3 Data analysis technique
3.3.1. Descriptive analysis
3.3.2. Market performance
CHAPTER 4 RESULTS AND DISCUSSION
4.0 Introduction
4.1 Results
4.1.1 Socio-economic characteristics of cattle farmers in Zambia
4.1.2 The beef marketing chain and their characteristics
4.1.3 Beef market interactions across agro-ecological regions
4.1.4 Efficiency of the beef markets in Zambia
4.1.5 Multiple regression analysis
4.2Discussion of results
4.2.1 Socio-economic characteristics of cattle farmers in Zambia
4.2.2 Access to business support services
4.2.3 Household income sources
4.3.4 Intermediation and vertical integration in the beef market in Zambia
4.2.5 Regional beef market interaction in Zambia.
4.2.6 Transaction costs and beef market efficiency
4.2.7 Beef market efficiency
4.3 Test of hypothesis
CHAPTER 5 Conclusion and Recommendations
参考文献
APPENDIX
LIST OF ACRONYMS AND ABBREVIATIONS
LIST OF TABLES
LIST OF FIGURES
QUESTIONNAIRE
吉林农业大学;
