声明
1. Introduction
1.1. Background of the topic
1.2. Significance of the topic
2. General view of Morocco
2.1. Geographical description
2.2. Cultural and demographical description
3. Literature review
4.Analysis on MoroccanE-commerce market and E-Marketing Strategies: Benchmark on Chinese models
4.1. E-commerce market situation of Morocco
4.2. Digital Marketing development in Morocco
a. History
b. Current situation
c. Future expectations
4.3. Different E-marketing strategies used by E-commerce platforms in Morocco
4.4. Benchmark to learn from Chinese models of E-marketing strategies on E-commerce platforms
5. Research on problems of Digital Marketing by Moroccan E-commerce platforms
5.1. Interview of a manager of a Marketing and Communication Agency
5.2. Questionnaire survey for Moroccan customers’ purchasing habits on E-commerce platforms
5.3.Coefficient ofcorrelation analysisfor the data variables
5.4.Descriptive statistics and K-means Cluster analysis of the data variables
5.4.1. Clustration by Income level and Monthly allowance for shopping online
5.4.2. Clustration by most expensive and cheapest product bought online
6.The 4P analysis of the data collected from the survey
7. Case study of Digital Marketing strategy of the Ecommerce platform Jumia in Morocco
7.1. Presentation of Jumia
7.2. Ancient digital marketingstrategyused by Jumia in Morocco
7.3. SWOT Framework application on Jumia’s Electronic Marketing strategy in Morocco
7.4. Application of Chinese models’ Benchmark on Jumia’s Electronic Marketing strategy
7.5. Other solutions proposed to improve Jumia’s Electronic Marketing strategy
7.6. Temporary results after application of new Electronic marketing recommendations
8. Conclusion
参考文献
Appendix
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