声明
致谢
Chapter One: Introduction
1.1 Research Background
1.2 Statement of Problem
1.3 Research Questions
1.4 Research Objectives and Purposes
1.4.1 Research Objectives
1.4.2 Research Purposes
1.5 Research Structure
Chapter Two: Overview of Research Theory
2.1 Segmentation theory
2.2 Targeting theory
2.3 Positioning theory
2.4 Marketing mix theory
2.5 Customer satisfaction
2.6 Theoretical hypothesis
Chapter Three: Research Methodology
3.1 Company Overview
3.1.1 Research methodology
3.2 Data Analysis Technique
3.2.1 Data Collection
3.2.2 Data Analysis tool
3.2.3 Questionnaire
Chapter 4: Data Analysis
4.1 Company profile
4.2 Background Analysis of data
4.2.1 Demographic profile
4.2.2 STP Analysis
4.2.3 Marketing Mix analysis
4.2.4 Customer Satisfaction analysis
4.3 Central Tendency Measurement
4.4 Result of Reliability Test
4.5 Pearson Correlation
4.6 Multiple Regression Model
4.7 Discussion
Chapter 5: Conclusions and Recommendations
5.1 Conclusions
5.2.1 Product Differentiation
5.2.2 After Sales Service
参考文献
APPENDIX
宁波大学;
