声明
Chapter 1 Introduction
1.1 Background of the Study
1.2 Purpose and Significance of the Study
1.3 Organization of the Thesis
Chapter 2 Literature Review
2.1 Studies on Food Advertising Language
2.2 Studies on the Impact of Food Advertising Language
2.3 Ecological Studies on Food Advertising Language
Chapter 3 Theoretical Framework
3.1 Conceptual Blending Theory
3.1.1 Basic Introduction to Conceptual Blending Theory
3.1.2 Vital Relations
3.1.3 Conceptual Blending Networks
3.2 Ecosophy
3.2.1 Brief Introduction to Ecosophy
3.2.2 Ecosophies of Other Scholars
3.2.3 The Ecosophy of This Thesis
Chapter 4 Ecological Analysis of Discourses in Chinese and English Food Advertising
4.1 Anthropocentrism
4.2 Consumerism
4.3 Growthism
4.4 Surface Ecologization
4.5 Low Well-being
Chapter 5 Comparative Interpretation of Discourses in Chinese and English Food Advertising
5.1 Similarities between Chinese and English Food Advertising
5.1.1 Further Interpretation of Anthropocentrism
5.1.2 Further Interpretation of Consumerism
5.2 Differences between Chinese and English Food Advertising
5.2.1 Further Interpretation of Growthism
5.2.2 Further Interpretation of Surface Ecologization
5.2.3 Further Interpretation of Low Well-being
Chapter 6 Conclusion
6.1 Major Findings
6.2 Limitations and Future Work
参考文献
致谢
天津工业大学;
