跨文化交际视阈下苹果和华为手机广告语对比研究

目录

Chapter 1 Introduction

1.1Origin of theThesis: Background and Research Interest

1.1.1 The Development of Smart Phones

1.1.2 The Important Role of Advertisement

1.2Research of the Thesis:Approaches and Significance

1.2.1 Approaches

1.2.2 Significance

1.3Organization of the Thesis: Aim and Arrangement

1.3.1Research Aim

1.3.2Arrangement of Chapters

Chapter 2 Literature Review

2.1 Studies at Home

2.2 Studies Abroad

2.3 Brief Comment

Chapter 3 Theoretical Framework

3.1 TheTri-Meta-Concept Model

3.1.1Clarification of Terms

3.1.2 The Relationof the Three Meta-Concepts

3.1.3Conception of The Tri-Meta-Concept Model

3.2 The Analytical Model of Advertisements Based on TMCM

3.2.1 Communication and Advertising

3.2.2The Analytical Dimensions of Advertisements

Chapter 4 Comparative Study

4.1 Diachronic Comparative Study

4.1.1 Diachronic Comparative Study of the Advertisements by Huawei

4.1.2 Diachronic Comparative Study of the Advertisements by Apple

4.2 Synchronic Comparative Study

4.2.1Comparison in Linguistic Sign

4.2.2 Comparison in Enterprise Culture

Chapter 5 Conclusion

5.1Major Findings

5.2 Limitations and Suggestions for Further Study

参考文献

致谢

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