基于“4Fs模型”的珠宝线上购买意愿影响研究—以泰国Facebook社交平台为例

目录

声明

1 Introduction

1.1 Background of the Research

1.2 Research Question

1.3 Objectives of the Research

1.4 Significance of the Research

2 Literature Review

2.1 Concepts and Theories related to the 4Fs Model

2.2 Online Purchasing Intentions

2.3 Social Media

2.4 Facebook

2.5 Research Hypothesis

3 Research Methodology

3.1 Data Collection

3.2 Questionnaire Design

3.3 Pilot Test

4 Data Analysis

4.1 Data Analysis Strategy

4.2 Statistics Used in Data Analysis

5 Research Findings

5.1 Descriptive Results

5.2 Hypothesis Results

6 Discussion

6.1 Conclusion

6.2 Discussion

6.3 Recommendations

参考文献

Appendices

Appendix A:Questionnaire

Appendix B:?????????

致谢

Introduction to the writer