声明
Chapter 1 Introduction
1.1 Research background
1.2 Research Objectives
1.3 Significance of the Research
1.4 Research methods
1.5 Outline of the dissertation
Chapter 2 Literature Review
2.1. Relevant concepts and theories
2.2 Literature review
Chapter 3 The current situation of the tourism industry in Thailand
3.1 An overview of the tourism industry in Thailand
3.2 Current situation of China’s outbound tourism to Thailand
Chapter 4 Analysis of the Marketing Environment faced by Thailand’s Tourism industry
4.1 PEST Analysis of Thailand tourism
4.2 SWOT Analysis of Thailand tourism
Chapter 5 Analysis of the needs and preferences of Chinese tourists
5.1 Questionnaire Design
5.2 Sampling and Data collection procedure
5.3 Demographic characteristic of Chinese tourism in Thailand
5.4 Factors affecting Chinese tourists’ attraction
Chapter 6 Marketing Tactics for Chinese tourism in Thailand
6.1 Product tactic
6.2 Price tactic
6.3 Place tactic
6.4 Promotion tactic
6.5 People tactic
6.6 Process tactic
6.7 Physical tactic
Chapter 7 Conclusions and Limitations
7.1 Conclusions
7.2 Limitations
参考文献
Appendix
致谢
大连海事大学;
