Strengthening of the Technological Capability of the Thai Packaging Centre,Thailand. Technical Report: Assistance in Marketing-Oriented Packaging Graphic Design

摘要

The purpose of the project is to strengthen the capability of the Thai PackagingCenter (TPC) staff on the planning and implementation of marketing oriented design research and development programs relevant to the needs of the Thai exporting community and elaboration of specialized advice to the concerned parties. In connection with this mission, some models of graphic designs for export packages of specific target products and markets are produced. The main objective is the improvement of the quality of the designs through a better understanding of the interdependence of graphic design with marketing objectives and communication strategy.