声明
Chapter One Introduction
1.1 Research Background
1.2 Research Purpose and Significance
1.3 Research Questions
1.4 Research Methodology
1.5 Layout of the Thesis
Chapter Two Literature Review
2.1 Previous Studies of Multimodal Metonymy
2.1.1 Metonymy in Rhetoric View
2.1.2 Metonymy in Cognitive View
2.1.3 Relation between Metonymy and Metaphor
2.1.4 Multimodal Metonymy
2.2 Previous Studies of Rhetorical Criticism
2.2.1 Overview of Rhetoric
2.2.2 Rhetorical Criticism Research Abroad
2.2.3 Rhetorical Criticism Research at Home
2.3 Previous Studies of Critical Metonymy Analysis
2.3.1 Theoretical Bases of Critical Metonymy Analysis
2.3.2 Application of Critical Metonymy Analysis
Chapter Three Theoretical Framework
3.1 Introduction of Critical Multimodal Metonymy Analysis
3.1.1 Theoretical Basis of Critical Multimodal Metonymy Analysis
3.1.2 Necessity of Critical Multimodal Metonymy Analysis
3.2 Working Processes of Critical Multimodal Metonymy Analysis
3.2.1 Description of Multimodal Metonymy
3.2.2 Interpretation of Multimodal Metonymy
3.2.3 Evaluation of Multimodal Metonymy
3.3 Working Definitions in the Thesis
3.3.1 Definition for Multimodal Metonymy
3.3.2 Definition for Rhetor and Audience in Collected Metonymy Cases
Chapter Four CMMA of the Multimodal Metonymy Cases in Video Advertisements of Consumer Electronic Products
4.1 Description of Multimodal Metonymy in Video Advertisements
4.1.1 Metonymy Classification
4.1.2 Metonymy Modality Distribution Analysis
4.1.3 Typical Metonymy Case Analysis
4.2 Interpretation of Multimodality Metonymy in Video Advertisements
4.2.1 Rhetorical Situation in Metonymy Cases
4.2.2 Rhetorical Motives in Metonymy Cases
4.2.3 Ratios in Collected Metonymy Cases
4.2.4 Distribution Patterns of Ratios in Both Rhetorical Motives
4.3 Evaluation of Multimodal Metonymy in Video Advertisements
4.3.1 Criteria of Metonymy Evaluation
4.3.2 Identification Analysis in All Metonymy Cases
Chapter Five Conclusion
5.1 Major Findings of the Study
5.1.1 Findings in Multimodal Metonymy Description
5.1.2 Findings in Multimodal Metonymy Interpretation
5.1.3 Findings in Multimodal Metonymy Evaluation
5.2 Implications of the Study
5.3 Limitations and Suggestions
参考文献
Appendices
致谢
个人简历
郑州大学;
