声明
Acknowledgements
摘要
Abstract
Contents
List of tables
List of figures
Chapter 1 Introduction
1．2 Research background
1．3 Significance of the study
1．4 Structure of thesis
Chapter 2 Literature Review
2．1 Concept of international competitiveness
2．2 The status quo of foreign research
2．3 The status quo of domestic research
2．4 Research review
Chapter 3 Research Methodology
3．1 Research questions
3．2 Research method
3．3 Design of the questionnaire
Chapter 4 Results and Discussion
4．1 Result and analysis
4．2 Trade data analysis of China’s major high-end ceramic products
Chapter 5 Analyses on causes of lacking international competitiveness
5．1 Analysis of lacking international competitiveness from cultural perspective
5．2 The status quo of high-end ceramic artworks
5．3 Chapter summary
Chapter 6 Ideas to improve the international competitiveness
6．1 Two focuses of effort based on Porter’s theory
6．2 Cultural soft power enhancement as the key
6．3 More precise positioning and luxury-oriented pricing strategies
6．4 The strategy of building high-end ceramic artwork brands
6．5 Chapter summary
Chapter 7 Conclusion
7．1 Major findings
7．2 Limitations of the present research
7．3 Suggestions for further research
References
Appendix Ⅰ Questionnaire
个人简历 在读期间发表的学术论文与研究成果
对外经济贸易大学;
