CHAPTER 1 Introduction
1.1 Researchbackground
1.2 Research methodology
1.3 Significance of Research
1.4 Structure of content
CHAPTER 2 Literature Review
2.1 The major theory of trade
2.2 Export Performance
2.3 Market Structure
CHAPTER 3 Industrial and Company Overview
3.1 Thai rice industrial overview
3.2 The Thai Top Rice Company overview
3.3 Research Issue
CHAPTER 4 An Analysis of the Company's Operating Environments
4.1 Competitive analysis of the Rice industry in US
4.2 Competitive analysis of the Rice industry in EU
4.3 Competitive analysis of the Rice industry in China
4.4 comparison of the whole market
CHAPTER 5 Strategic Selection and Implementation
5.1 The selection of the strategy and strategic design
5.2 The implementation of the strategy
CHAPTER 6 Conclusion and Recommendation
References
APPENDIX A
APPENDIX B
APPENDIX C
Acknowledgements
