Chapter One Introduction
1.1 Research Background
1.2 Research Questions
1.3 Research Significance
1.4 Research Structure
Chapter Two Literature Review
2.1 Previous Studies of Receptional Aesthetics in China and Outside China
2.2 Previous Studies of Automobile Advertisements
2.2.1 Studies of Automobile Advertisements from the Linguistic Perspective
2.2.2 Studies of Automobile Advertisements from the Cultural Perspective
2.3 Relevant Studies of Receptional Aesthetics in Advertisements in China and Outside China
2.3.1 Revelant Studies of Receptional Aesthetics in Advertisements in China
2.3.2 Relevant Studies of Receptional Aesthetics in Advertisements Outside China
2.4 Comments on Previous Studies
Chapter Three Theoretical Framework
3.1 Theoretical Basis of Receptional Aesthetics
3.1.1 Horizon of Expectations
3.1.2 Implied Readers
3.1.3 Fusion of Horizon
3.1.4 Response-inviting Structure
Chapter Four Comparative Analysis of Chinese and American Automobile Advertisements
4.1 Data Collection and Methodology
4.2 Analysis in the Perspective of Horizon of Expectations
4.3 Analysis in the Perspective of Implied Readers
4.4 Analysis in the Perspective of the Fusion of Horizon
4.5 Analysis in the Perspective of Response-inviting Structure
4.6 Summary
Chapter Five Illustrations of the Reasons for the Cultural Differences
5.1 Political Reasons
5.2 Economic Reasons
5.3 Social Reasons
Chapter Six Conclusion
6.1 Findings of the Present Study
6.2 Limitations for the Present Study
6.3 Suggestions for the Future Study
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Appendix
致谢
