MANDATORILY BROADCAST ADVERTISEMENT MEDIUM SPECIAL FOR A TOUR AND A CULTURE, CAPABLE OF REPLACING VIDEOS WITH COMMERCIAL ADVERTISEMENTS RELATED TO A TOUR AND A CULTURE

摘要

PURPOSE: A mandatorily broadcast advertisement medium special for a tour and a culture is provided to advertise Korean tour assets and culture assets to more foreigners through videos, thereby increasing tour incomes.;CONSTITUTION: Independent advertisement media are broadcast on restaurants, bars, and coffee shops. The content of the independent advertisement media corresponds to collection of several advertisements for a tour and a culture. Advertisement rates of the advertisement media are paid to business sites which broadcast advertisement media. The advertisement media are broadcast not only by captions of Korean and various foreign languages. Non-commercial news and a notice about a tour and a culture are broadcast together with the advertisements.;COPYRIGHT KIPO 2011