封面
声明
中文摘要
英文摘要
目录
Chapter 1 Introduction
1.1 Background and Purpose of the Study
1.2 Literature Review
1.3 Main Contents and Structure of the Thesis
1.4 Research Methods
1.5 Innovation of the Study
Chapter 2 Theoretical Knowledge on Culture and Consumer Behavior
2.1 Culture
2.2 Consumer Behavior
2.3 Relationship between Culture and Consumer Behavior
2.4 Model of Consumer Decision Making
Chapter 3 Comparison between China and Thailand
3.1 Overview of China and Thailand
3.2 Analysis of Chinese and Thai Cultures
3.3 Sino-Thai Similarity in Lifestyle
3.4 Sino- Thai Differences in Lifestyle
3.5 Sino-Thai Business Attitude
Chapter 4 Cultural Influence on Consumer Attitude Analysis
4.1 Chinese Cultural Influence on Consumer Behavior
4.2 Thai Cultural Influence on Consumer Behavior
4.3 Consumer Behavior in Digital World
Chapter 5 Case Study
5.1 The Cultural Perspectives and Behavior of Consumers towards Luxury Products
5.2 The Impact of the Internet on Buyer Behavior in Globalization in China and Thailand
5.3 Chapter Summary
Chapter 6 Marketing Implications and Suggestions
6.1 Implications
6.2 Suggestions
Chapter 7 Conclusions and Limitations
7.1 Conclusions
7.2 Limitations and Future Research Directions
参考文献
致谢
Born in 1976 in Phatthalung Province Thailand.