文摘
英文文摘
声明
ACKNOWLEDGEMENT
Introduction
Chapter Ⅰ The Comprehensive View of Packaging
1.1 Concept of Packaging
1.2 Origin and Evolution of Packaging
1.3 Functions of Goods Packaging
Chapter Ⅱ Packaging Culture of Export Goods
2.1 Packaging Culture
2.2 Components of Packaging Culture
2.3 Traits of Packaging Culture of Export Goods
2.4 Packaging Culture in Japan
2.5 Packaging Culture in Europe
2.6 Packaging Culture in U.S.A
2.7 Green Packaging
Chapter Ⅲ Packaging Culture Influencing Export Sale
3.1 Cultural Factors Influencing Global Market Access
3.2 Packaging Strategy Basing on Rule of Target Market
3.3 Bridging Differences between Home Culture and Target Cultures
Conclusion
Bibliography