封面
声明
致谢
中文摘要
英文摘要
目录
Chapter 1:EXECUTIVE OVERALL
1.1 Background and Significant
1.2 Business
1.3 Entrepreneur Team
1.4 Market
Chapter 2:BUSINESS CONCEPT AND DESCRIPTION OF THE COMPANY
2.1 Description of Venture
2.2 OvenItt Vision and Mission
2.3 Business Model
2.4 Short and Long-term Objectives
2.5 Organizational Structure
2.6 Current activities and status of product and service
2.7 Legal structure
Chapter 3:PRODUCTS AND SERVICE OF THE BUSINESS
3.1 Customer Value Proposition and Unique Selling Proposition
3.2 Intellectual Property
Chapter 4:ENVIRONMENT ANALYSIS
4.1 Micro Environment Analysis
4.2 Consumer Analysis
4.3 Competitor Analysis
Chapter 5:MARKETING ANALYSIS
5.1 Sales Forecast and Growth
5.2 Market Size
5.3 Market Research
5.4 Field Observation
5.5 Market Survey
5.6 Marketing Objective
5.7 Marketing Strategy
5.8 Segmentation Target and Positioning \(STP\)
5.9 Marketing Mix (7P’s)
Chapter 6:OPERATIONAL MANAGEMENT
6.1 Human Resource Operation
6.2 Human Resource Management
6.3 Operational Management
6.4 Production Planning
Chapter 7:FINANCIAL PLAN AND STATEMENT
7.1 Start-Up Funding
7.2 Financial Risk
7.3 Risk Analysis
7.4 Risk Assessment
7.5 Future Growth
Chapter 8:CONCLUSIONS
参考文献
