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从跨文化交际视角解读孔子学院——基于博茨瓦纳大学孔子学院的个案分析

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目录

声明

Chapter 1 Introduction

1.1 Background

1.2 Research Questions

1.3 Significance of the Study

1.4 Methodology

Chapter 2 Literature Review

2.1Cultural Diplomacy

2.2Confucius Institute

Chapter 3 Confucius Institute:The Past and the Present

3.1 The Past: Background of CI and the Broader Picture

3.2The Aim, ManagementStructureand Function of CI

Chapter 4 Experiences of ParallelInstitutesAbroad

4.1 Alliance Fran?aise

4.2 British Council

4.3Goethe Institute

4.4 Overseas Experience Revisited

Chapter 5 Rethinking CI as a Miniature of Cultural Diplomacy

5.1The Predicament of Confucius Institute

5.2Advantages and Disadvantages of CI

Chapter 6 ACase Study of Confucius Institute in University of Botswana

6.1Establishment of UB-SHNU Partnership

6.2 Cultural Adaptation of CIUB Chinese Lecturers and Volunteers

Chapter 7 SWOT-PEST Analysis ofCIUB

7.1Introduction of SWOT-PEST Analysis

7.2Internal Strength Analysis ofCIUB

7.3Internal Weakness Analysis of CIUB

7.4External Opportunity Analysis of CIUB

7.5External Threat Analysis of CIUB

Chapter 8 Recommendations and Prospects

8.1Recommendations on Personal Cultural Adaptation

8.2Recommendations on Overall Improvement of CI

Chapter 9 Conclusion

Appendix I

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