Abstract
中文摘要
1. Introduction
2. literature review
2.1 Generation Y
2.2 Luxury
2.3 Online shopping
2.4 Consumer behavior
3. Hypothesis development
4. Method
4.1 Participants and procedure
4.2 Measures
5. Results
5.1 Sample description
5.2 Reliability analysis
5.3 Validity analysis
5.4 Causal model analysis
5.5 Other findings
6. Discussion and conclusion
7. Limitation and further research
8. Acknowledgements
Appendix
Reference
