CONTENTS
摘要
ABSTRACT
2.INTRODUCTION
2.1 RESEARCH OBJECTIVES
2.2 RESEARCH RELEVANCE
3.THE INDUSTRIALIZATION OF SERVICES
3.1 SETTING THE SCENE:THE ROLE OF THE SERVICE ECONOMY IN THE 21TH CENTURY
3.2 THE 21ST CENTURY EQUIVALENT OF THE INDUSTRIAL REVOLUTION:THE SERVICE INDUSTRIALIZATION
3.3 SERVICE INDUSTRIALIZATION STRATEGIES
4.THE LARGE-SCALE FOOD RETAIL INDUSTRY IN ITALY AND THE ROLE OF THE EXPERIENCE ECONOMY
4.1 DEFINITION OF THE LARGE-SCALE RETAIL INDUSTRY
4.2 HISTORICAL EVOLUTION OF THE INDUSTRY
4.3 THE CURRENT SCENARIO
4.4 EVOLUTIONARY DYNAMICS IN THE ITALIAN SCENARIO:THE ROLE OF THE “EXPERIENCE”
4.5 THE ROLE OF TECHNOLOGY AND INNOVATION APPLIED WITHIN THE INDUSTRY
5.THE SERVICE INDUSTRIALIZATION AS A SOLUTION TO THE DICOTHOMY BETWEEN “FACTORY” AND “THEATRE”
5.1 “SERVICE FACTORY” VS. “SERVICE THEATRE”
5.2 RESEARCH OVERVIEW
5.3 RESEARCH METHODOLOGY
6.CASE ANALYSIS-ESSELUNGA
6.1 A BRIEF HISTORY OF ESSELUNGA
6.1.1 The store in Via Rubattino,Milan (case A)
6.1.2 The store in Via Solari,Milan (case B)
6.2 CASES DISCUSSION AND DATA PRESENTATION
6.2.1 Case A:Esselunga store of Via Rubattino,Milan
6.2.2 Case B:Esselunga store of Via Solari,Milan
6.4 A MISCELLANY OF ELEMENTS: “SERVICE-FACTORY” AND “SERVICE-THEATRE”
6.5 THE UNDERSTANDING OF “FACTORY” AND “THEATRE” APPROACHES
6.6 NEW INPUTS IN THE DEFINITION OF THE SERVICE STRATEGY
7.CONCLUSIONS
7.1 THEORETICAL AND MANAGERIAL IMPLICATIONS
7.2 LIMITATIONS AND SUGGESTIONS FOR FURTHER RESEARCH
APPENDIX
REFERENCES
ACKNOWLEDGMENTS
声明