文摘
英文文摘
Acknowledgements
1 Introduction
1.1 Why systemic functional linguistics?
1.2 Why commercial advertisement?
1.3 How the theory works on the practical discourse?
1.4 The method and goal of this study
1.4.1 Method
1.4.2 Goal
1.5 Structure of the paper
2 Interpersonal Meaning
2.1 Systemic functional linguistics
2.1.1 A brief introduction to systemic functional linguistics
2.1.2 The influence of systemic functional linguistics in China
2.2 Three meanings defined by functional linguistics
2.2.1 Meanings of language
2.2.2 Three meanings defined by Halliday
2.2.3 The realization of three meanings
2.3 Interpersonal meaning
2.3.1 A brief introduction to the study of the interpersonal meaning
2.3.2 Main aspects in the interpersonal meaning
2.3.3 The realization of interpersonal meaning
2.4 Interpersonal meaning in advertisement sample text
3 The tenor of discourse
3.1 The context theory
3.1.1 Studies on context
3.1.2 Different views of context
3.2 The theory of register
3.2.1 The development of register theory
3.2.2 Features of register theory
3.3 The relationship between meanings and contextual variables
3.4 Tenor in advertisements
3.4.1 Relationship between tenor and field
3.4.2 Relationship between tenor and mode
3.4.3 Sample texts
4. Modality
4.1 Traditional definitions ofmodality
4.2 The functional definition of modality
4.3 Studies on modality by different linguists
4.3.1 Von Wright's viewpoint: epistemic and deontic
4.3.2 Palmer's viewpoint: epistemic, deontic and dynamic
4.3.3.Quirk's viewpoint: intrinsic and extrinsic
4.3.4 Halliday's point of view
4.4 Halliday's viewpoint on modality
4.4.1 Types ofmodality
4.4.2 Functional categorization of modal expressions
4.5 Value distinction of modal expressions and degrees of politeness
4.6 Sample text
5 The realization of interpersonal meaning by modality in advertisement
5.1 The definition of advertising
5.2 Communication in advertising
5.3 Appeals and execution styles in advertisements
5.3.1 Major types of advertising appeals
5.3.2 Execution styles in advertisement
5.4 Empirical analysis on modality in the three kinds of commercial advertisement
6 Discussion and conclusion
Bibliography
Appendix One
Appendix Two
Appendix Three
