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白俄罗斯药品市场对中国投资者吸引力研究

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目录

声明

摘要

Abstract

Contents

1 Introduction

1.1 Research background and Significance of the topic

1.2 The main definitions and literature overview

1.2.1 The pharmaceutical industry

1.2.2 Foreign direct investment(FDI)

1.2.3 Industry analysis

1.2.4 PESTLE analysis

1.2.5 Market analysis

1.3 Framework of dissertation and novelty of the research

2 Analysis of Belarusian investment environment

2.1 The main macroeconomic indicators

2.2 Analysis of Investment Climate in Belarus

2.2.1 Strategically advantageous Iocation

2.2.2 Direct access to the market of the Customs Union(Belarus,Russia,Kazakhstan)

2.2.3 Investment guarantees,preferences and taxation conditions

2.2.4 Ease of doing business

2.2.5 Privatization Progranme

2.2.6 Highly Qualified Workforce

2.3 Analysis of FDI inflow and privatization

3 Analysis of Belarusian pharmaceutical industry

3.1 Belarusian pharmaceutical industry profile

3.1.1 Domestie environment

3.1.2 Market size

3.2 Analysis of major foreign and domestic competitors in Belarusian pharmaceutical market

3.2.1 Competition among manufacturers

3.2.2 Competition among wholesale and retail distributor

3.3 Analysis of local consumers in comparison with the Customs Unlon’s consumers

3.4 Analysis of pharmaceutical products in Belarusian market

3.5 Conclusion

4 Interests of China in Belarusian pharmaceutical market

4.1 Chinese-Belarusian relationship

4.2 Investment proposals

Conclusion

References

Appendix A Abbreviations

Acknowledgements

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摘要

本文详细分析了白俄罗斯药品工业现状,运用波特五力模型、Aaker市场分析法和PESTLE分析法相结合的分析方法,得出可被寻求有回报投资分布的中国投资者应用的分析结论。为方便投资者,本文第二章给出了白俄罗斯主要宏观经济指标、投资环境及动态FDI流,第四部分亦分析了中国-白俄罗斯的投资关系并分析了白俄罗斯药品工业的潜在项目。

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