Abstract
Contents
List of Figures
List of Tables
List of Abbreviations
Chapter One Introduction
1.1 Research Background
1.2 Research Purpose
1.3 Research Significance
1.4 Organization of the Thesis
Chapter Two Literature Review
2.1 Brief introduction to Multimodal Discourse Analysis
2.2 Key tenets of SFL theory:hierarchies and complementarities
2.2.1 Hierarchies in SFL theory:stratification,realization and rank scale
2.2.2 Complementarities in SFL theory:types of structure and modes of meaning
2.3 The Shift from Discourse Analysis to Multimodality
2.4 Multimodal texts and genres
2.5 Introduction to Visual Grammar Framework
2.5.1 Representative Meaning
2.5.2 Interactive Meaning
2.5.3 Compositional Meaning
2.5.4 Summary
2.6 Overview of Multimodality and Intersemiosis
2.6.1 Issues in theory and analysis
2.6.2 Metafunctional complementarity
2.6.3 Intersemiotic complementarity
2.6.4 Synoptic and dynamic complementarity
2.6.5 Hierarchies in multimodal analysis:rank and stratification
2.7 Overview of sports website homepages study
Chapter Three Research Design and Data collection
3.1 Theoretical Foundations
3.1.1 Visual Grammar by Kress and Van Leeuwen(2006)
3.1.2 Multimodal Content Analysis
3.1.3 Baldry and Thibault's Framework (2006)
3.2 A proposed research model for the present study
3.3 Research Design and Data Collection
3.3.1 Research Design
3.3.2 Data Collection
3.4 Summary
Chapter Four Results and Discussion
4.1 Introduction
4.2 Results of Stage One:MCA
4.2.1 Types of Visuals
4.2.2 Visual size and Location of Visuals on Page
4.2.3 Text Block Content Analysis
4.2.4 Summary
4.3 Results of Stage Two
4.3.1 Cluster analysis of the samples
4.3.2 Transcription of the sample homepage:activity sequence analysis
4.4 Summary
Chapter Five Conclusion
5.1 Major findings and Major contributions of the present study
5.2 Limitations of the present study
5.3 Suggestions for future studies
Bibliography
Appendix 1:Results of Visual Content Analysis:163
Appendix 2:Results of Vsual Content Analysis:ESPN
Appendix 3:Visual space analysis:Comparison of visual space between 163 and ESPN
Appendix 4:Visual Location analysis:163
Appendix 5:Visual Location Analysis:ESPN
Appendix 6:Visual Density and Proportion of Visual Blocks to Text Blocks
Appendix 7:Visual Blocks to Text Blocks of 163
Appendix 8:Visual Blocks to Text Blocks of ESPN
Acknowledgemert
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