封面
中文摘要
英文摘要
目录
Chapter 1 Introduction
1.1 Background and problem statement
1.2 Objectives and Significance of this study
1.3 Literature review
1.4 Main content and structure of the thesis
1.5 Definition of key words
1.6 Research methodology
Chapter 2 Analysis of External Environment of Thai Hua Rubber Public Company Limited
2.1 Analysis of Macro environment (PEST )
2.2 Analysis of the industrial environment
2.3 Analysis of the market environment
2.4 Summary
Chapter 3 Analysis of the internal environment of Thai Hua Rubber Public Company
3.1 Brief introduction to the company
3.2 Analysis of current marketing situation
3.3 SWOT analysis
3.4 Summary
Chapter 4 Marketing plan and implementation measures for Thai Hua Rubber Public Company Limited
4.1 STP analysis
4.2 Marketing strategy
4.3 Implementation measures of the marketing plan
4.4 Summary
Conclusions
参考文献
声明
致谢