The Organic Food Industry Development Strategy in Thailand

摘要

The main purpose of this study is to provide the development strategies of supporting and promoting the organic food industry in Thailand from analysis of Thaiorganic market situations by qualitative research method of interview and observation to guide the governmental policy and involved stakeholders of organic foods to understand the essential factors to resolve the most common problems related to the development of organic production and marketing. For the future development of organic foods in Thailand a list of possibilities has been complied resulting from a SWOT analysis. Measures are to be taken both in the area of production and consumer information, the latter through reinforced presence of organic farming and marketing. Further, an organic cluster might be a strong tool to enhance the development of the organic food industry movement as a whole. The most importantkey actor to support and promote the organic food industry is the government sector that can use the action plans of the organic food development strategies to increase the consumer demands and competitive advantages of both Thai domestic and international markets, especially in Europe. This dissertation is an explorative study which can only be looked at as one amongst many thought provoking impulses regarding future development. The main focus, however, should be on the government action planned policies. Real action must be taken and closer cooperation between different interesting groups will be essential.

目录

英文文摘

论文说明：List of Figures、Tables

声明

CHAPTER1INTRODUCTION

1.1 Background, motivation, objectives and prospective contribution

1.2 Organic definition

1.3 Development and current situation of organic food industry in Thailand

1.4 Key actors of organic food industry in Thailand

1.5 Literature review

1.6 Research methodology and framework

CHAPTER2 REGULATORY FRAMEWORK,ORGANIC CERTIFICATION AND KEY CERTIFYING AGENCIES

2.1 Policy/regulatory framework

2.2 Organic certification in Thailand

2.3 Public certification initiatives

2.4 Key certifying agencies in Thailand

CHAPTER3 ORGANIC FOOD MARKETS SITUATION ANALYSIS

3.1 Current market fir organic food industry in Thailand

3.2 Domestic consumer perceptions

3.3 Pricing structure

3.4 Distribution channels

3.5 Exports

3.6 Key factors analysis in the slow rate of organic food industry development

CHAPTER4 EMPIRICAL RESULT AND ANALYSIS

4.1 Qualitative research result analysis

4.2 SWOT analysis

4.3 Major challenges faced by Thailand's organic food industry

4.4 Summary

CHAPTER5 RECOMMENDED STRATEGIES

5.1 Recommended strategies and action plans

5.2 Implication

5.3 Four keys indicators achievement

5.4 Research limitation and future research suggestion

REFERENCES

Appendix

ACKNOWLEDGEMENTS