The E-business Strategies of South Korean Tourist Destination after Korean Flow

摘要

Following along with South Korean Pop culture's sweeping across China Mainland, Chinese market of South Korea tour is developing rapidly. The quantitative analysis demonstrates that the movie and television industry of South Korea is one of the most essential factors to attract the potential tourist from China. South Korean Pop culture is directly affecting rather the image of South Korean as a tourist destination than tourists' purchasing. And the paper suggests the strategy of B2S2C for South Korean to combine the elements of South Korean movies with those of tourism, so as to create an industrial development pattern characterized as the elements from Korean Flow, with a multiple base of tourism.