DRIVER ACCEPTANCE RELATED TO USING INTEGRATED IN-VEHICLE TECHNOLOGY TO ASSESS MILEAGE-BASED USER FEES

摘要

Using ITS to assess mileage-based user fees is an opportunity to create an integrated driving experience if drivers opt-in, to develop more detailed and dynamic fee scales, and to present a more transparent revenue generation process. SAIC is evaluating the use of an in-vehicle device to accomplish these goals as part of the MnDOT Minnesota Road Fee Test. Previous research has identified barriers to driver acceptance regarding MBUF. Preliminary evaluation activities suggest that using ITS, while it provides new opportunities to drivers and to state departments of transportation, may also introduce new barriers to acceptance by drivers who are concerned about privacy, cost, and fairness. The Minnesota Road Fee Test begins in September of 2011, and this paper reports on initial observations and planned evaluation activities.