Holes in the Trust Net: Trust Mechanism Analyses Based on Eachnet.com

摘要

With the dramatic growth of the Internet, online auction, being the typical representative of online transactions, undoubtedly will continuously perfect itself so as to construct an honest and credible dealing platform for buyers and sellers. Correspondingly, the construction and administration work of trust net is vital in the whole process. In doing so, eachnet not only highly emphasizes the designing of trust mechanisms in each phase, but also effectively links them to form an integrated trust net. Meanwhile, eachnet virtually strengthens the trust net through designing precise regulations, upbuilding well-running evaluation system and opening Security Transacting Fund. Whereas, among those rigid mechanisms, there are still holes: varied sorts of fake ID registration still exist; diversified regulations conflict with large external environment; the feedback evaluation system is hard to run as the ideal theories; Internal punishment and restricting systems almost become honest dealers' excuse to be confident instead of the strong deterrence of frauders; the limited Security Transacting Fund can help less in compensation.