CREATING A SUCCESSFUL WEB PRESENCE BY A LEADING MANUFACTURER OF MEMORY PRODUCTS: A Case Study

摘要

Although creating a successful web presence is of great interest to all types of business entities, adoption practices by original product manufacturers have been less frequently explored in the e-business literature. In this paper we analyze the strategy of creating a successful web presence by a leading manufacturer of memory products. The paper reports on a segment of our research in progress and briefly examines both business and development strategies. We report on some interesting lessons learned and offer a set of future research questions to further examine this segment.