Emphasizing Internal Technical Communication

摘要

Internal communication activities frequently have a lower priority over external communication efforts because they do not directly support current and future customers. Many organizations do not realize that internal communication activities can be just as critical to delivering their products and services. The Research and Development Division at SAS has taken a unique approach to facilitating internal knowledge transfer by dedicating a department to this effort. We've found that we must frequently evaluate the needs of our internal audiences, and that we can successfully employ technologies and deliverables often used for external communication to support our user's needs.