Preparing for a Crisis: Tips on Writing a Crisis Communication Plan

摘要

A crisis communication plan details how a company will operate in a crisis. It should include sections on potential crises and strategies for managing a crisis using a crisis management team. The plan should include details on the team's functions, training for the team members and the company spokesperson, and use of a crisis management center and a media center. The plan should address implementation of practice drills and an evaluation of each drill and actual crisis.