Study on Construction Strategies of Soft Power of Chinese Universities

摘要

In the competition and development of Chinese universities,soft power is the magic weapon for universities to win the competition as well as represent their own school-running characteristics and strength.The paper elaborates the construction strategies of soft power of universities from the following perspectives,which constitute the factors to cultivate and improve soft power of un universities,such as cohesive force,development force,innovation power,competitive power,support capability,communication capability and influence etc so as to explain that to improve the soft power of universities is not only the practical pursuit of university development,but also the objective requirement of social progress.