'I'm Not an Alcoholic, I'm Australian': An Exploration of Alcohol Discourse in Facebook Groups

摘要

This paper discusses alcohol discourse characteristics in alcohol related Facebook groups, through a discourse analysis of their wall posts and discussion sections. We created an analytical framework to analyse the content. Our findings on alcohol culture and binge drinking were similar to that stated in existing literature. This study raises important questions about how online discussions on alcohol are creating unhealthy online drinking communities, and how this impacts actual drinking patterns.