EGYPTIAN WOMEN ARTISANS: ICTs ARE NOT THE ENTRY TO MODERN MARKETS

机译：埃及妇女工匠：信息通讯技术不是现代市场的入口

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Handicrafts are an income generating activity for many women in Egypt, though as producers these women are often receiving the lowest return in the trading chain. This research analyses the potential for Egyptian craftswomen to use information and communication technologies (ICTs) to improve their earnings. The research shows that while ICTs could be a useful tool for marketing and selling their products, there are various structural challenges to trading via micro-ICT outlets like websites to the international market. Though online sales of crafts are possible, the use of ICTs as a marketing outlet by the average craftswoman is not viable in today's Egypt. The findings show that in the case of handicraft trade the generic "export is best" attitude is not the solution. In fact, the global craft market is too competitive for the typical Egyptian craftswoman as they are generally not equipped to handle the global handicrafts business environment. If the purpose is to empower artisan women then it would be better to enhance the demands for Egyptian handicrafts among the average Egyptian and thus create a domestic market for these products.

机译：手工艺品是埃及许多妇女的创收活动，尽管作为生产者，这些妇女通常在贸易链中获得最低的回报。这项研究分析了埃及工匠使用信息和通信技术（ICT）来提高其收入的潜力。研究表明，尽管信息通信技术可以成为营销和销售其产品的有用工具，但是通过微型信息通信技术商店（例如网站）向国际市场进行贸易，仍然面临着各种结构性挑战。尽管可以在线销售手工艺品，但在当今的埃及，普通手工艺者将ICT用作营销渠道是不可行的。调查结果表明，就手工业而言，通用的“出口为最佳”的态度并不是解决办法。事实上，全球手工艺品市场对于典型的埃及手工艺人来说竞争太激烈，因为他们通常没有能力应对全球手工艺品的商业环境。如果目的是增强手工艺妇女的能力，那么最好在普通埃及人中增加对埃及手工艺品的需求，从而为这些产品创造国内市场。

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来源
《Social Dimensions of Information and Communication Technology Policy》|2008年|P.179-190|共12页
会议地点 Pretoria(ZA);Pretoria(ZA)
作者
Leila Hassanin;
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作者单位

International Federation for Information Processing(IFIP);

IFIP 282;

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会议组织
原文格式 PDF
正文语种 eng
中图分类计算机网络;
关键词
e-commerce; egypt; artisans; icts;

机译：电子商务;埃及;工匠; itz;

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EGYPTIAN WOMEN ARTISANS: ICTs ARE NOT THE ENTRY TO MODERN MARKETS

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