Proposal of Experience Sharing Service Value Co-creation model (ESSVC)

摘要

We propose a new service model with value co-creation and sharing experience value. According to the legacy service theories, a service provider has to provide services based on fixed scenarios. When the service is successfully finished, the customers leave the service stage. Finally, customers decide the value of service which they have received and the entire process for providing the service is done. Here, customer''s experience leads to new needs to the service. Our main aim is to consider the ‘dynamic’ service value co-creation after providing a service. The service value for a customer has to change based on his experience. It also changes because of interactive sharing with closely related people. We propose a new service model for sharing the dynamic experience value using information technology (Web2.0, Social network, Smart device). We also present its application to Korean language education.