A Study of the Growth Strategy of Disposition Extension from E. LAND

摘要

Nowadays, brand is the core of promotion. Every brand has its own core value-specific position. However, the bottlenecks are inevitable when exploring the market. The wise market developer will solve the problem through a particular way-the "disposition extension". The "disposition extension" is not only the tactic solution of a brandy enterprise for nonce market management, but also the strategic conception of its future growth. In this paper, the successful application of "disposition extension" in the appeal industry was explained by analyzing a case of E. LAND. Hopefully it will inspire the brand schemers.