Aspects of the Tourist Development on the Romanian Black Sea Coastline

摘要

Romanian Black Sea coastline stretches over a length of about 240 km, between Ukraine and Bulgaria, from the Danube Delta in north to Vama Veche coastal town, situated on the border with Bulgaria. The coastline is arranged and exploited for tourist purposes only for a distance of about 82 km, from Cape Midia (the North) and to the Bulgarian border (the South) where there are 18 coastal localities of which 13 are tourist resorts of national interest. Most coastal tourist resorts in Romania were developed 4-5 decades ago to meet two important segments of the tourist market: the passive segment (type "sunlust"), consisting in demand for sun and beach and spa tourism segment (of balneotherapy). Currently, both types of products offered are outdated on the European market and they are in decline. With few exceptions, the coastal resorts are characterized, in general, by the presence of tourist facilities specific for the years 1960-1970, with less space allocated for accommodation or panoramic views, with many unattractive buildings for tourists of the 21st century. In addition, over 70% of hotels are classified in the category for one star and two star hotels (2008). In recent years, the Romanian seaside resorts face a reduction in the number of tourists. Tourism offer fails to rise only marginally to the expectations of tourists. The Black Sea shall competed with other new season offers. In this context, it is particularly interesting to analyse the movement of interest for the period 1999-2008. Also the aim is to find out, based on an analysis of marketing, which its growth prospects are. This is especially important, since in the region, there are strong competitors, such as Bulgaria, Croatia, Ukraine, Montenegro and Albania.