Dacia-Group Renault -focus to customers' satisfaction

摘要

The decisions of a company with global vision is oriented mainly on product markets rather than on the domestic market. Since 2000 we witness companies focus on knowing how to conquer a market (marketing know-how), to the will to choose strategic alternatives, sustained by the will to act according to a strategy anchored to the changes in the company's marketing environment. Thus, now the company becomes a producer of product proposals offered to the market, the consumer produces satisfaction, the distribution produces exchanges, and the environments are producing beliefs. Long-term, successful companies are proving to be those, which are best focused on customer's value offered to produce his satisfaction, just as, the defeated ones are those that lack focus. The auto market is one of the markets always changing, highly competitive, where there is a need for capacity to adapt to the needs / expectations of their consumers / clients and innovation at the same time. The Romanian automotive producer Dacia Group Renault has continuously improved the quality of supply, after the acquisition of the Groupe Renault factory, managing to place itself on the Romanian market, and especially on the international market with remarkable results. This paper highlights concrete ways in which the producer Dacia Group Renault has achieved success on the auto market in the current crisis situation.