CONSUMER TRUST IN ELECTRONIC COMMERCE: AN ALTERNATIVE FRAMEWORK USING TECHNOLOGY ACCEPTANCE

摘要

The Internet continues to grow at a substantial rate, with estimates for online persons reaching 407 million byrnNovember 2000 (Nua 2001). Despite this growth, business to consumer commerce still experiences challengesrnon many fronts. Several studies have identified trust as a major concern for consumers to buy online. Thisrnpaper examines trust and its antecedents, and presents an alternative framework, using the TechnologyrnAcceptance Model (TAM), of the consumer?s usage of the Internet for e-commerce.