A study on the visual image design of the Rio Olympic Games 2016

摘要

The visual image design of Olympic Games is an crucial task for each hosting country for which embodies the connotation of the Olympic games. The visual image design of 2016 Rio Olympic Games not only expressed the eternal Olympic spirits, but also conveyed the special understanding on Brazil's Rio Olympic Games. The construction of stadiums, opening ceremony and rewarding medals, communicated its South American culture and regional specialties and left great legacy to the world. The visual image design of Olympic Games is an crucial task for each hosting country for which embodies the connotation of the Olympic games. The visual image design of 2016 Rio Olympic Games not only expressed the eternal Olympic spirits, but also conveyed the special understanding on Brazil's Rio Olympic Games. The construction of stadiums, opening ceremony and rewarding medals, communicated its South American culture and regional specialties and left great legacy to the world.