The Logic Analysis of Taijiquan Industrialization

摘要

This paper aims to study Taijiquan industrialization, based on the research methods like documentation, comparison and discussion, together with marketing management. The basic conclusion is that Taijiquan industrialization can be implemented through the following ways: To build corporate organization, and implement industrialization gradually relying on corporation; To set up Taijiquan brand——adopt functional orientation, standardized design and propagation to Taijiquan, and create correct Taijiquan brand image; To develop a series of scale expansion through the strategies of direct, improved, serialized and trans-boundary extension; To realize Taijiquan industrialization through learning sports industry development experience from home and abroad, attaching importance to talent cultivation, marketing integration spreading, multi-industry development, government support and all-people participation.