Analysis and Evaluation of the Development Strategy of China's Family Cars Industrial Independent Brands

摘要

As the economy's rapid and stable development, China's domestic car industry has become a bright spot of the national industrial development. Meanwhile, How to achieve Self-development and selfcreation of China's automobile independent brands has also become the focus of attention. China's own sedan brand begins to take shape, which is rapidly developing and expanding by double speed, and corresponding development strategies and industrial objectives have also been formulated for all brands. According to the development trend of the world's automobile industry and development status of China's automobile, the development strategy of China's automobile independent brands is analyzed and evaluated in this paper, so as to be able to find a really suitable road for the development of China's independent brand sedan.